So, you want to create a one-pager…
August 4, 2020
One-pagers are a great way to quickly and effectively share stories and findings. If done well, they are a bite-sized, visually appealing document that supports a key message or takeaway. Before you start communicating findings with a one-pager, it’s important to ask yourself two questions – Who is my audience? and What is my point? – while remembering to keep it simple along the way.
Who is my audience?
Consider who will be looking at the information and think about their needs. What is important to them? What level of detail are they looking for? How will this document be used?
What is my point?
Connecting with your audience over a clear point helps to sharpen your content. Think about the key message you want your reader to walk away with; your one-pager will look different if you’re trying to get participants to sign-up for your program vs. sharing evaluation findings with a funder. Yes, some of the information will be the same, but the key messages will change depending on your audience.
Keeping it simple
Your reader needs to be able to find what they need and understand what they find.
Your one-pager should be accessible and easy to read. This means only including what is relevant for your audience.
White space is your friend! Don’t try and cram an entire report on an 8.5 x 11 sheet of paper – this defeats the point of creating a one-pager.
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